Swiss WorldCargo leverages digital marketplaces for an enhanced customer experience
Swiss WorldCargo prides itself on leveraging digital solutions at every chance as it enables the division to serve customers and partners better and more efficiently. As a forward-thinking team, Swiss WorldCargo is making significant strides to advance its offering and approach to operations by expanding its presence into leading air cargo platforms such as cargo.one and WebCargo.
Published 10 October 2024 by Cargo Marketing and Communications
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The integration offers freight forwarders, particularly those in key European markets, more streamlined, faster, and more efficient options for managing air cargo services. For Swiss WorldCargo, the new launch strengthens its competitiveness across major markets and enhances operations through key gateways.
Swiss WorldCargo’s strategic expansion into digital marketplaces
The air freight industry is becoming increasingly digitalized, making integrating with digital marketplaces a no-brainer for Swiss WorldCargo. This is a significant step for air cargo operations, especially for shipments of up to 300kg.
More importantly, the move allows the division to remain competitive in a challenging market, where instant booking and pricing transparency are becoming the norm. Being in a position to offer these services helps Swiss WorldCargo satisfy even more the needs of logistics professionals searching for platforms that take all the challenges and complications out of cargo operations.
By streamlining the cargo experience, more customers can count on Swiss WorldCargo to ensure the seamless movement of their relevant cargo. All of this is critical, especially in the current landscape.
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Enhanced market reach and accessibility
With access to 70% of the global air cargo capacity, it is clear that digital marketplaces are here to stay. They are now strengthening how carriers and forwarders connect. For instance, platforms like cargo.one and WebCargo include partnerships with the top 20 global freight forwarders, alongside thousands of smaller operators. Now, Swiss WorldCargo can serve an even broader market by collaborating with these platforms.
Thanks to this integration, freight forwarders can benefit from a seamless digital booking experience. In fact, they are able to access most of Swiss WorldCargo’s comprehensive range of services at the click of a button, enhancing both reach and efficiency with relative ease.
Which Swiss WorldCargo products are bookable on the digital platforms?
Through this addition, Swiss WorldCargo is now present on these digital channels with a good part of its diverse portfolio: bookable on these platforms are, in fact, the SWISS General Cargo, and the SWISS Pharma and Healthcare products, alongside the Celsius Passive transportation solution.
These options, now also available on digital marketplaces for specific markets, cater to various customers’ needs, from general goods to temperature-sensitive pharmaceutical shipments. The division also added its X-Presso transportation solution on these digital marketplaces, which is geared toward expedited deliveries and provides forwarders with flexibility and speedy delivery.
Swiss WorldCargo’s focus on specialised services, such as temperature-controlled logistics, ensures that the division meets the stringent requirements of the healthcare sector, an area where reliability and precision are essential.
The impact of digital integration on freight forwarders
As the industry increasingly shifts toward digitalization, freight forwarders constantly seek partners that simplify processes and provide real-time solutions. Swiss WorldCargo delivers on both fronts by offering instant booking, and an enhanced digital experience.
Freight forwarding businesses that work closely with Swiss WorldCargo can leverage this progress to further enhance the speed and efficiency of their operations. This way, they can serve their customers better, faster, and more proactively.
Time efficiencies and real-time capabilities
While digital booking has become standard across the industry, Swiss WorldCargo's digital presence in multiple marketplaces stands out by allowing freight forwarders to book shipments in 30 seconds or less. This ensures that freight forwarders can secure capacity in real time, enabling them to easily meet tight schedules and fluctuating demand.
Navigating the future of airfreight through digital platforms
Swiss WorldCargo's integration into digital marketplaces represents a major advancement in accessing and booking air cargo services. In fact, freight forwarders benefit from expanded market reach, service flexibility, and operational efficiency.
With faster booking times, real-time pricing, and an enhanced customer experience, Swiss WorldCargo's digital progress equips forwarders with the tools they need to optimise air cargo operations in a rapidly evolving industry. Reach out to your local Swiss WorldCargo representative today to learn more.
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