Inside Swiss WorldCargo's Sustainability Drive:
The New Cargo Sustainability Circle
Sustainability has always been a core value for Swiss WorldCargo. And over the years, the air cargo carrier has managed to weave it into its strategic fabric by driving forward significant initiatives in the environmental corporate responsibility area. The recent establishment of the Cargo Sustainability Circle builds on Swiss WorldCargo’s sustainability ambitions, further solidifying its commitment to a sustainable shipping business.
Published 22 August 2024 by Cargo Marketing and Communications
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Beyond just the shipping element, Swiss WorldCargo’s goal is to ensure every aspect of the business aligns with its environmental goals. With the Cargo Sustainability Circle team, Swiss WorldCargo is bringing together a group of passionate and driven individuals with clearly defined roles geared toward ensuring corporate environmental responsibility. Together, they will work to progress the world of freight transportation into a more sustainable era.
The Cargo Sustainability Circle: Team structure and responsibilities
The primary goal of the Cargo Sustainability Circle is to monitor and enhance the division’s sustainability initiatives. To achieve this, the team will work seamlessly to integrate with the existing organizational structure, ensuring sustainability is embedded in every facet of the company’s operations. The team is also in direct dialogue with the corporate interfaces at SWISS and other affiliates within the Lufthansa Group.
1. Sustainability Driver: Gérard
Gérard focuses on the customers’ commercial interest in sustainability offers, e.g. in customer meetings, field support and joint workshops.
2. Sustainability Navigator: Alexandra
Alexandra leads liaison tasks with the Corporate Responsibility team at SWISS and within the Lufthansa Group, as well as the topic of Sustainability communication.
3. Sustainability Innovator: Anita
Anita is responsible for developing the Swiss WorldCargo offering and implementing enhancements to the Green Choice Add-on Service.
4. Sustainability Operator: Jennifer
Jennifer manages operational improvements and developments at Swiss WorldCargo, prioritizing sustainability in daily operations.
5. Sustainability Improver: Konrad
Konrad focuses on continuous improvement work with handling agents and implementing innovative projects.
The Cargo Sustainability Circle is tasked with several critical responsibilities and initiatives to drive sustainability efforts across Swiss WorldCargo.
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1. Sustainability communication
2. Fostering SAF adoption
3. Product enhancement
4. Operational improvements
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In addition to the core team, Swiss WorldCargo appointed five sustainability captains to support customers’ interest in sustainability initiatives across various regions. These captains serve as key points of contact for customers worldwide: Sandrine for the Swiss customers, Verena for the Key Account Management, Cruz for the Asia-Pacific region, Joseph for the Americas, and Angelo for customers based in Europe, Middle East, and Africa.
Monthly meetings, as well as continuous training efforts regarding Swiss WorldCargo’s sustainability initiatives and technical developments, will ensure that the captains of the Cargo Sustainability Circle are well-prepared to support sustainability goals, effectively communicate with customers, and guide them in their desire to invest in sustainability.
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